How’d I Get Here?
Have you ever ordered a glass of your favorite wine in a restaurant or bar and had them say, “Sorry, we’re out of that?”. Frustrating isn’t it? So here’s the skinny on how I get from my home base at the wine company to you at your favorite establishment.
My first stop from my cool, party house (ie the warehouse where I’m stored with all my pals and lots of order folks I don’t know), is to a distributor. They do exactly what it sounds like- they distribute me. To get into a distributor, Jerry has to do a lot of traveling around to meet people. Not a bad gig if you can get it,especially since you get to drink wine.
Once the distributor picks me up, they bring me to your favorite place of food. That may be a supermarket, bar, seasonal restaurant or year-round hangout. Of course, they have to want me, and that’s where you come in, to a certain extent (and Jerry again). If you have tried me elsewhere and want to see me at your regular Friday night stop, keep kayaking for me. Then the manager can ask the distributor and so on and so on. And most importantly, if w’re already friends at your stop and they run out, definitely make sure you ask them to get more. There are a lot of us out there, and sometimes when we’re gone, it’s out of sight, out of mind.
So there are a couple steps to me getting to your table, either at home or at a restaurant, and you can play an integral part of getting me there.
What’s your favorite place to stop and grab a glass of wine?
PS Don’t forget Mom this weekend!